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What a great way to explain these concepts.


Brilliant article, I really wish more people would try and explain business stories this way.

Hope Umair Haque reads this and applies this to his own writing;-)

Shawn Callahan

Great article John. I was particularly interested to see the interplay between the development of the surfing technology and the surfing practice - co-evolution I guess.

I've been thinking about how an organisation might develop its collaboration capability and I can see how this edge thinking is a factor. Are you aware of any organisations that have set about to enhance how collaboration has been done and how did they do it?

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