« Managing Critical Talent | Main | Craft Manifesto »



John, I could not agree more!! This was another interesing study by Sheena Iyengar (Columbia University) & Mark Lepper (Stamford university)


- Choice of 24 items attracted 60% of the audience, and choice of 6 attracted 40% of the audience

- Choice of 24 items had a 3% purchase rate, and choice of 6 had a 30% purchase rate

It seems we are attracted to more choice, but then would rather not deal with all the variations to make a decision!


The comments to this entry are closed.