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Daniel Berch

I've seen numerous product-focused companies attempt to become customer-focused.

Your suggestion of a customer-focused organiational structure is very difficult to implement - in part because it's so rare that it might be viewed as radical.

An easier first step is to begin thinking in terms of lifetime value (LTV). Doing so gives performance metrics, a frame of reference, and ultimately can lead to a shift towards customer-centric thinking.

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