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Gordon Kaufman is dear. thank you for the introduction.

"our society is organized in such a ways that guys like me don't show up."


A cynical soul wrote:
Moreover, the Big Company doesn't care about the Big Shift. The Big Company cares about profit. Period.

Please forgive my cynicism. It's counter-productive and I apologize. I've recently been laid off by a Big Company, so it's hard at times to maintain my objectivity. The truth of the matter is that the Big Company that I'm leaving is a great company. I know that it's a great company because it attracts great people. I have a long-standing passion for the ideas that you're addressing in this post. The key for me now is to focus on that passion and set aside the obsession with my present situation. :-) Better days are coming.

I've downloaded your study on the Shift Index. Very interesting reading. Thanks for making it available.


I should clarify one of my last statements: the Big Company doesn't care about the sacred (or human) dimension of the Big Shift. All the more reason to pursue the idea and make it real. As a Christian believer, a learning professional, and a "business humanist", I am deeply attracted to the more "sacral" aspects of the Big Shift. While I tend to leave my religion at the door when I consult and collaborate (in the sense that I don't use the workplace to proselytize), I'm always mindful that I'm consulting and collaborating with human persons who have creative spirits and eternal souls. We neglect such core truths at our peril.


Why should a hard-headed business strategist and management consultant be spending time on God and the sacred? What does this have to do with the daily quest for profits?

What does it profit a man to gain the world and lose his soul?

The sacred is not something that can be "harnessed" for temporal ends. Moreover, the Big Company doesn't care about the Big Shift. The Big Company cares about profit. Period.

You cannot serve God and Mammon.

Needless to say, I don't think that creativity should be worshiped. I'm a Catholic who believes in the First Commandment: "I am the Lord your God. You will have no other Gods before Me." However, I agree with you that creativity can be a source of meaning and membership in the realm of business and profits, infusing humanity into what is otherwise an inhuman environment. I also agree that creativity is a source of common ground for believers and non-believers in the workplace.

Interesting thoughts. I like your blog and intend to bookmark it.


It seems that this book has a lot of heady exploration, which I personally love. However, in terms of exploring these kinds of things I like a more bottom-up approach.

A few years ago I read a book "Where Angels Fear" by Gregory Bateson and his daughter Mary Catherine that explored the question "what is sacred" or "what is the structure of being sacred". I'm pretty sure that you'd enjoy it.

Jean Russell aka Nurture Girl

LOVE THIS: “But mere change is not what we mean by the word ‘creativity,’ for changes can generally be understood and often explained, and they do not involve the coming into being of something truly novel.”

I wonder how "change" can be shifted to "creativity" in the process of helping organizations become more agile, responsive, and innovative (given people's resistance to "change" and "uncertainty" in work environments. What a re-frame - from change to co-creativity. :)


I enjoyed reading this article, being both a lover of the web (my career for over 10 years), and a person with a deep interest in the spiritual.

Defining the divine is by definition reductive and futile - Joseph Campbell (who studied myth extensively) explained "God" as a metaphor for all of the mystery in life that is beyond human thought and categorisation. Despite that, I like the way these two academics are melding their ideas and looking at human creativity as an expression of the divine. Where we follow and express what we are passionate about, we are being creative and being true to ourselves - whether in work, rest or play we have the opportunity to do that. So I like the link between passion (an earlier post), creativity, and the divine.

As an aside, I found it interesting to note the references Kauffman made to us being co-creators in the universe, biosphere and culture. Whether taken literally or as a metaphor, this has parallels to the theories advanced by Amit Goswami and other quantum physicists. They posit that it is consciousness that creates our experience of the world (literally) through the effect of choice at a conscious and unconscious level. If you enjoy getting a migraine thinking about this sort of thing check out Goswami on YouTube or read one of his books ("God is not Dead" sums him up).

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